Creating a website does not begin or end at the looks of the site. There is a lot more that goes on behind the scenes. The user has several websites to choose from and if you want yours to stay on top, it will have to be the best in terms of content and also the user experience. Todd Foster has a few exceptional suggestions to keep the website design and user experience at its best and to gain high ranking on search engine result pages (SERPs).
Search engine optimization (SEO) service providers provide the client with an overall approach to improving the traffic to their website and also offer services related to web design and development according to SEO rules. Confused with the everchanging rules of SEO? Here is a helpful guide from Google, https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf for you to stay on top of things.
Here are a few of the best tips regarding website design and user experience.
Simplicity: Users seek information and do not want to get tangled with complicated web designs and elements. Simplicity is a friend when you want to improve the user experience. Avoid using too many colors on the website. The fonts used must be legible and it is considered ideal to use just about 3 different typefaces and sizes to keep it simple and user-friendly. Graphics may look tempting to delve into but it is best to keep it to a minimum to help the user explore better.
Replace irrelevant with relevant visual texture: all elements of the page must contribute to adding value to the user and the website. All irrelevant elements must be replaced with valuable visual texture. The page must focus on delivering key content that is informative, interactive and most of all useful to the user. The visual texture must not be at the expense of key content.
Visual Hierarchy: Visual hierarchy refers to the arrangement and organization of website elements such that the visitors are encouraged to explore the key elements first. The user must feel thrilled to explore for more content. The position, size and color of the elements matter on the website. The key content must be set apart from the rest in terms of color, position and size so as to gain the attention of the visitor.
Navigability: Navigability is crucial to ensure that visitors find what they are looking for. The visitor after arriving at your site must easily be able to find where to look next without much effort. The primary navigation must be kept simple and near the top of the page. The footer must include navigation. Breadcrumbs help people keep track of their navigation. A search box near the top of the page is ideal to help visitors find what they are looking for by searching for keywords. Do not include too many navigation options on a single page. Incorporate links within the page and let them be clear as to where they lead.
Consistency: The overall look and feel of the website must be consistent across the site’s pages. The background, typefaces, color schemes and the tone of writing must all blend in while standing out and stay consistent and positive. It does not necessarily imply that the layout of all pages must be similar, create different layout for specific pages.